Pricing
Start free. Pay per lecture. Or take it all.
With a free account, all of module F1 is free, plus the first lecture of every module. After that, it's your call: single lectures with Strategy Points, or a subscription for unlimited access.
Create a free account and get all of module F1 — no credit card needed.
- —Module F1 entirely free: every lecture and knowledge check
- —The first lecture of every other module free
- —Continue per lecture with Strategy Points (1 SP = €0.10)
- —A lecture costs 2 SP — studying in one go gets cheaper
- —Progress, bookmarks and both languages included
- —No account? Read the first lecture, 'What is marketing?', as a taster
Unlimited lectures, knowledge checks and case studies, in both languages.
- —All modules unlimited — Foundations, Advanced and Masterclasses: 300 lectures
- —All knowledge checks (2,800+ quiz questions) included
- —Every case study included — subscriber-only, never sold per piece
- —Study assistant on every lecture — 1 SP per question
- —Both languages — Dutch and English
- —Progress tracking and certificates
- —New modules as they release
- —Cancel any time
Everything included — study assistant and AI-graded assessments too.
- —Everything in Pro
- —Study assistant included without Strategy Points — up to 50 questions a day
- —AI-graded assessments included — up to the strategic case exercise
- —Priority access to new cases and seminars
- —No Strategy Points needed for the curriculum — only optional extras like a streak freeze cost points
- —Cancel any time
Strategy Points: learning without a subscription
Strategy Points: learning without a subscription
Strategy Points (SP) are a loose balance, not a subscription: buy a bundle once on your account page — or right at the lecture you want to unlock — and use the points without friction after that. 1 SP = €0.10. Unlocking a lecture costs 2 SP — twenty cents — and it stays yours permanently. Knowledge checks on an unlocked lecture are always free: testing yourself is never discouraged here.
Bundles
- 50 SP€4.99enough for ±25–50 lectures
- 120 SP€8.99a light volume discount
- 300 SP€19.99the best value
Momentum is rewarded
Continuing is cheaper than stopping and coming back. Within 48 hours your first lecture costs 2 SP, the next one 1 SP, and every third lecture in a row is free. Pause for more than 48 hours and the sequence starts over.
Earn by learning
Learning pays back: a flawless first attempt at a knowledge check earns 1 SP, an excellent dismantling on the evidence-level detector double that, and streak milestones a one-off 5 SP (7 days) and 25 SP (30 days). Honest about the limit: earning is capped at 20 SP per week — learning is rewarded, but never becomes free.
Frequently asked
- Q.What exactly are Strategy Points?
- A prepaid balance: buy a bundle once and use it to unlock individual lectures without checking out every time. 1 SP = €0.10. Your balance sits quietly in the top bar, and your account page lists every transaction. Unused points don't expire — use them whenever you like. Purchases are final: once bought you use them up, we don't refund points.
- Q.What does a lecture cost?
- 2 SP — twenty cents. Keep going and the next lecture costs 1 SP, with every third lecture in a row free. Unlocking is permanent: you never pay twice for the same lecture.
- Q.Can I buy a case study with Strategy Points?
- No — by design. Strategy Points unlock individual lectures; case studies come with a subscription (Pro or Strategist). Knowledge checks on an accessible lecture are always free.
- Q.When does Pro beat paying per lecture?
- From about 110 SP (€11) per month. If you work through more than a handful of modules in a month, Pro (€14.99) is the better deal — and we'll do that math for you: spend more than €11 in points in a month and we show you the comparison, once. No spam, just your own numbers.
- Q.Is this an accredited programme?
- No. We are not a university and we do not issue a government-recognised diploma. What we do issue: a curriculum at the level of a serious marketing master's, built on primary sources. The knowledge is accredited by Sharp, Ehrenberg, Binet & Field and the rest of the canon — not by a committee.
- Q.Can I cancel?
- Always. Pro and Strategist stop at the end of the current month. No silent renewals, no hidden fees. Your Strategy Points stay put, subscription or not.
- Q.Are the lectures AI-generated?
- Yes, and we say so explicitly. Every lecture is written with AI against a verified canon of primary sources. The substance is checked with AI review methodologies that test every claim against the source; the human editorial team sets the topics, the structure and the method. See 'How we guard quality' and the attribution note on the sources page.
- Q.What about VAT?
- Prices are shown exclusive of VAT. VAT is applied at checkout according to your location.