Pricing

Two plans. Everything included.

One price for the whole curriculum — every module, lecture, quiz, and case. Choose monthly or annual. Cancel whenever you want.

Monthly

€29per month

For those who want to taste before committing longer.

→Full access to all 12 Foundations modules
→120 lectures, 130 case studies, 4,000+ quiz questions
→Both languages — Dutch and English
→Progress tracking and certificates (when available)
→New modules as they release
→Cancel any time

Start monthly →

Annual

€249per year — save €99

For those who know that serious study takes more than a few weeks.

→Everything in the monthly plan
→Two months free (€249 vs €348)
→Priority access to new cases and seminars
→Cancel at end of year

Start annual →

Prices exclusive of VAT. VAT is applied at checkout.

The sample lectures are free

Every module opens with a free first lecture — complete, no signup, no credit card. Start at F1-01 if you want to build marketing from the ground up, or jump to a module that touches your actual work. Only when you want to go further do we ask for a plan.

Browse the free lectures →

Frequently asked

Is this an accredited programme?: No. We are not a university and we do not issue a government-recognised diploma. What we do issue: a curriculum at the level of a serious marketing master's, built on primary sources. The knowledge is accredited by Sharp, Ehrenberg, Binet & Field and the rest of the canon — not by a committee.
What is included in the €29?: All 12 Foundations modules (120 lectures), all case studies (130 of them), all quizzes (4,000+ questions), in both Dutch and English. Future modules (Advanced Strategy, Masterclasses) are included as they publish.
Can I cancel?: Always. The monthly plan stops at the end of the current month. The annual plan stops at the end of the current year. No silent renewals, no hidden fees.
Are the lectures AI-generated?: Yes, and we say so explicitly. Every lecture is drafted with AI assistance against a verified canon of primary sources, then read and corrected by a domain expert before it goes live. No lecture is published without human approval.
Who is this not for?: For anyone looking for quick tactics. For anyone expecting LinkedIn frameworks. For anyone who believes one method (purpose, growth hacking, brand love) is the key to growth. This curriculum is about the evidence — and the evidence is nuanced.
What about VAT?: Prices are shown exclusive of VAT. VAT is applied at checkout according to your location.