Terms of service

1. Who we are

The School of Real Marketing is a service of Bright & The Future, established at Kuper 2, 8447 GK Heerenveen, the Netherlands. Chamber of Commerce (KvK) number 68409362, VAT number NL857427878B01. Correspondence: info@theschoolofrealmarketing.com. These terms govern your use of theschoolofrealmarketing.com and its content (together, the Service). By creating an account or taking out a subscription you agree to these terms.

2. What you are buying

A paid subscription gives you personal, non-transferable access to the curriculum: lectures, case studies, quizzes, and related content. You may use the content for your own learning, in private or as part of your professional work.

What you may not do: publish, resell, republish, pass off as your own, or make available to third parties outside your own subscription — all or part of the curriculum. You may quote short excerpts in your own work with a source citation.

3. Accounts

You are responsible for the security of your login credentials and for all activity on your account. Report any suspicious use immediately. We may suspend or terminate an account if we reasonably suspect abuse, non-payment, or breach of these terms.

4. Payment, renewal, and cancellation

Prices are listed on the pricing page, exclusive of VAT. VAT is calculated at checkout based on your location. A monthly plan renews monthly; an annual plan renews annually. You may cancel at any time in your account settings. Access continues until the end of the current period. We do not refund partially-used periods, unless mandatory law says otherwise.

Strategy Points (SP) are a prepaid balance you buy in advance to unlock individual lectures. SP do not expire, but purchases are final: points once bought or earned can only be spent on the Service and are not refunded for money, unless mandatory law says otherwise.

If a payment fails, we suspend your access until the next successful payment. After a reasonable period without payment we may terminate the subscription.

5. Right of withdrawal for consumers

As an EU consumer you have fourteen days after purchase to withdraw. Because the Service delivers digital content immediately, we ask you at checkout to expressly waive this right of withdrawal as soon as you begin to use the content. If you do not waive it, or you have not yet used the content, you may withdraw within fourteen days at no cost.

6. Changes to content and pricing

We update the curriculum continuously — new modules, corrections, revised examples. Subscribers get all updates automatically. Content may be removed when it becomes outdated or is shown to be wrong. We may adjust prices; for existing subscribers we give at least thirty days' notice by email, with the option to cancel before the new price takes effect.

7. Intellectual property

All content, marks, design, and code are the property of Bright & The Future or our licensors. Quotations from primary sources (Sharp, Ehrenberg, Binet & Field, and others) remain the property of their original authors and publishers and are quoted briefly, with a source citation, under the Dutch right of quotation (art. 15a Copyright Act).

Brand names and company examples that appear in the content are named purely for illustration and as the subject of analysis. They imply no partnership with, endorsement by, or affiliation with those brands or the authors named.

If you are a rights holder and believe material goes beyond the right of quotation or that your work is misrepresented, email info@theschoolofrealmarketing.com. We assess every report and correct or remove where warranted.

8. Liability

The Service is provided "as is". We make our best effort to keep the content correct and current, but we do not warrant its completeness, accuracy, or fitness for your specific situation. Marketing decisions you take on the basis of our content are your responsibility. Bright & The Future is not liable for indirect damages, consequential losses, lost profits, or missed opportunities. Our total liability is limited to what you have paid us in the last twelve months. These limitations do not apply to damage caused by intent or gross negligence.

9. AI-generated content

We are transparent: lectures are written with AI and checked for substance with AI review methodologies, under human direction of topics, structure, and method. We do our best to avoid factual errors but do not guarantee error-free content. Report errors you find and we will correct them. This is not accredited education and does not lead to a government-recognised diploma.

10. Governing law and disputes

These terms are governed by the laws of the Netherlands. Disputes are subject to the exclusive jurisdiction of the competent court in the district where Bright & The Future is registered, unless mandatory law designates another forum (for example consumers, who may bring proceedings before the court of their own country of residence).

11. Changes to these terms

We may update these terms. Material changes are announced by email at least thirty days before they take effect. Your continued use after the effective date counts as acceptance. If you disagree with a change you may cancel at no cost before the new version takes effect.