Terms of service

The School of Real Marketing is a service of Bright & The Future B.V., registered in the Netherlands. Correspondence: info@theschoolofrealmarketing.com. These terms govern your use of theschoolofrealmarketing.com and its content (together, the Service). By creating an account or taking out a subscription you agree to these terms.

A paid subscription gives you personal, non-transferable access to the curriculum: lectures, case studies, quizzes, and related content. You may use the content for your own learning, in private or as part of your professional work.

What you may not do: publish, resell, republish, pass off as your own, or make available to third parties outside your own subscription — all or part of the curriculum. You may quote short excerpts in your own work with a source citation.

You are responsible for the security of your login credentials and for all activity on your account. Report any suspicious use immediately. We may suspend or terminate an account if we reasonably suspect abuse, non-payment, or breach of these terms.

Prices are listed on the pricing page, exclusive of VAT. VAT is calculated at checkout based on your location. A monthly plan renews monthly; an annual plan renews annually. You may cancel at any time in your account settings. Access continues until the end of the current period. We do not refund partially-used periods, unless mandatory law says otherwise.

If a payment fails, we suspend your access until the next successful payment. After a reasonable period without payment we may terminate the subscription.

As an EU consumer you have fourteen days after purchase to withdraw. Because the Service delivers digital content immediately, we ask you at checkout to expressly waive this right of withdrawal as soon as you begin to use the content. If you do not waive it, or you have not yet used the content, you may withdraw within fourteen days at no cost.

We update the curriculum continuously — new modules, corrections, revised examples. Subscribers get all updates automatically. Content may be removed when it becomes outdated or is shown to be wrong. We may adjust prices; for existing subscribers we give at least thirty days' notice by email, with the option to cancel before the new price takes effect.

All content, marks, design, and code are the property of Bright & The Future B.V. or our licensors. Quotations from primary sources (Sharp, Ehrenberg, Binet & Field, and others) remain the property of their original authors and publishers and are used under fair use for educational purposes.

The Service is provided "as is". We make our best effort to keep the content correct and current, but we do not warrant its completeness, accuracy, or fitness for your specific situation. Marketing decisions you take on the basis of our content are your responsibility. Bright & The Future B.V. is not liable for indirect damages, consequential losses, lost profits, or missed opportunities. Our total liability is limited to what you have paid us in the last twelve months. These limitations do not apply to damage caused by intent or gross negligence.

We are transparent: lectures are written with AI assistance and reviewed and corrected by humans. We do our best to avoid factual errors but do not guarantee error-free content. Report errors you find and we will correct them. This is not accredited education and does not lead to a government-recognised diploma.

These terms are governed by the laws of the Netherlands. Disputes are subject to the exclusive jurisdiction of the competent court in the district where Bright & The Future B.V. is registered, unless mandatory law designates another forum (for example for consumers). EU consumers may also submit disputes to the European ODR platform (ec.europa.eu/consumers/odr).

We may update these terms. Material changes are announced by email at least thirty days before they take effect. Your continued use after the effective date counts as acceptance. If you disagree with a change you may cancel at no cost before the new version takes effect.