A1
Foundation module
How Brands Grow — Systematically Dissected
12 lecturesA1 · The productive tension
Penetrationandloyalty (but penetration wins the evidence).
Sharp · Ehrenberg · Romaniuk
Lectures
12 lectures
0 of 12 · 0%
- A1-01What Makes a Marketing Law a Law~11 min2 SPTake the quiz →
- A1-02Double Jeopardy — The First Law~11 min2 SPTake the quiz →
- A1-03Retention, Acquisition and the Leaky Bucket~12 min2 SPTake the quiz →
- A1-04Mental Availability — The Mechanism Behind the Patterns~11 min2 SPTake the quiz →
- A1-05Physical Availability — Presence, Prominence, Portfolio~10 min2 SPTake the quiz →
- A1-06Distinctive Assets — The Grid and the Discipline~11 min2 SPTake the quiz →
- A1-07Category Entry Points — Mapping the Buying Situations~11 min2 SPTake the quiz →
- A1-08Duplication of Purchase and the Natural Monopoly Law~11 min2 SPTake the quiz →
- A1-09Price Promotions and Loyalty Programmes — What the Evidence Says~10 min2 SPTake the quiz →
- A1-10The Case Against Sharp — Limits, Critics and Boundary Conditions~10 min2 SPTake the quiz →
- A1-11The Ehrenberg-Bass Playbook, Applied~11 min2 SPTake the quiz →
- A1-12Penetration AND Loyalty — The Synthesis~14 min2 SPTake the quiz →
Concepts
Active recall beats rereading: retrieve the definition from memory first, then flip the card.
Case studies
1 case studies
Integrative cases where the module's concepts meet a single brand or situation.