A1
Foundation module
How Brands Grow — Systematically Dissected
12 lectures4× LAW · 5× FRAMEWORK · 3× META — what do these labels mean?
A1 · The productive tension
Penetrationandloyalty (but penetration wins the evidence).
Sharp · Ehrenberg · Romaniuk
Lectures
12 lectures
0 of 12 · 0%
- A1-01What Makes a Marketing Law a Law2 SPTake the quiz →
- A1-02Double Jeopardy — The First Law2 SPTake the quiz →
- A1-03Retention, Acquisition and the Leaky Bucket2 SPTake the quiz →
- A1-04Mental Availability — The Mechanism Behind the Patterns2 SPTake the quiz →
- A1-05Physical Availability — Presence, Prominence, Portfolio2 SPTake the quiz →
- A1-06Distinctive Assets — The Grid and the Discipline2 SPTake the quiz →
- A1-07Category Entry Points — Mapping the Buying Situations2 SPTake the quiz →
- A1-08Duplication of Purchase and the Natural Monopoly Law2 SPTake the quiz →
- A1-09Price Promotions and Loyalty Programmes — What the Evidence Says2 SPTake the quiz →
- A1-10The Case Against Sharp — Limits, Critics and Boundary Conditions2 SPTake the quiz →
- A1-11The Ehrenberg-Bass Playbook, Applied2 SPTake the quiz →
- A1-12Penetration AND Loyalty — The Synthesis2 SPTake the quiz →
Quizzes
12 quizzes
A short quiz per lecture to test your grasp of the material.
- A1-01What Makes a Marketing Law a LawTake the quiz →
- A1-02Double Jeopardy — The First LawTake the quiz →
- A1-03Retention, Acquisition and the Leaky BucketTake the quiz →
- A1-04Mental Availability — The Mechanism Behind the PatternsTake the quiz →
- A1-05Physical Availability — Presence, Prominence, PortfolioTake the quiz →
- A1-06Distinctive Assets — The Grid and the DisciplineTake the quiz →
- A1-07Category Entry Points — Mapping the Buying SituationsTake the quiz →
- A1-08Duplication of Purchase and the Natural Monopoly LawTake the quiz →
- A1-09Price Promotions and Loyalty Programmes — What the Evidence SaysTake the quiz →
- A1-10The Case Against Sharp — Limits, Critics and Boundary ConditionsTake the quiz →
- A1-11The Ehrenberg-Bass Playbook, AppliedTake the quiz →
- A1-12Penetration AND Loyalty — The SynthesisTake the quiz →
Concepts
Active recall beats rereading: retrieve the definition from memory first, then flip the card.
Case studies
1 case studies
Integrative cases where the module's concepts meet a single brand or situation.