A4
Foundation module
Pricing Strategy
10 lectures1× LAW · 5× FRAMEWORK · 2× HEURISTIC · 2× META — what do these labels mean?
A4 · The productive tension
Value-basedandcompetitive pricing.
Simon · Kahneman · Barden
Lectures
10 lectures
0 of 10 · 0%
- A4-01The Sharpest Lever — and What We Actually Know About It2 SPTake the quiz →
- A4-02The Behavioural Economics of Price: Reference Prices, Anchors and the Pain of Paying2 SPTake the quiz →
- A4-03Value-Based Pricing as a Method — Quantifying the Ceiling2 SPTake the quiz →
- A4-04Price Research: Gabor-Granger, Van Westendorp, Conjoint — and the Limits of Each2 SPTake the quiz →
- A4-05Price Architecture and Versioning: One Product, Many Prices2 SPTake the quiz →
- A4-06Promotions and Their Long-Term Damage: The Ehrenberg-Bass Evidence2 SPTake the quiz →
- A4-07Premium and Luxury: Where Price Itself Creates Value2 SPTake the quiz →
- A4-08Price Wars: How They Start and How to Stay Out2 SPTake the quiz →
- A4-09Subscription and Dynamic Pricing: What the Market Bears and What Customers Deem Fair2 SPTake the quiz →
- A4-10The Pricing Audit — Capstone2 SPTake the quiz →
Quizzes
10 quizzes
A short quiz per lecture to test your grasp of the material.
- A4-01The Sharpest Lever — and What We Actually Know About ItTake the quiz →
- A4-02The Behavioural Economics of Price: Reference Prices, Anchors and the Pain of PayingTake the quiz →
- A4-03Value-Based Pricing as a Method — Quantifying the CeilingTake the quiz →
- A4-04Price Research: Gabor-Granger, Van Westendorp, Conjoint — and the Limits of EachTake the quiz →
- A4-05Price Architecture and Versioning: One Product, Many PricesTake the quiz →
- A4-06Promotions and Their Long-Term Damage: The Ehrenberg-Bass EvidenceTake the quiz →
- A4-07Premium and Luxury: Where Price Itself Creates ValueTake the quiz →
- A4-08Price Wars: How They Start and How to Stay OutTake the quiz →
- A4-09Subscription and Dynamic Pricing: What the Market Bears and What Customers Deem FairTake the quiz →
- A4-10The Pricing Audit — CapstoneTake the quiz →
Concepts
Active recall beats rereading: retrieve the definition from memory first, then flip the card.
Case studies
1 case studies
Integrative cases where the module's concepts meet a single brand or situation.