Pricing Strategy

1. A4-01The Sharpest Lever — and What We Actually Know About ItMETA~10 min2 SPTake the quiz →
2. A4-02The Behavioural Economics of Price: Reference Prices, Anchors and the Pain of PayingFRAMEWORK~12 min2 SPTake the quiz →
3. A4-03Value-Based Pricing as a Method — Quantifying the CeilingFRAMEWORK~11 min2 SPTake the quiz →
4. A4-04Price Research: Gabor-Granger, Van Westendorp, Conjoint — and the Limits of EachHEURISTIC~12 min2 SPTake the quiz →
5. A4-05Price Architecture and Versioning: One Product, Many PricesFRAMEWORK~10 min2 SPTake the quiz →
6. A4-06Promotions and Their Long-Term Damage: The Ehrenberg-Bass EvidenceLAW~10 min2 SPTake the quiz →
7. A4-07Premium and Luxury: Where Price Itself Creates ValueFRAMEWORK~11 min2 SPTake the quiz →
8. A4-08Price Wars: How They Start and How to Stay OutHEURISTIC~11 min2 SPTake the quiz →
9. A4-09Subscription and Dynamic Pricing: What the Market Bears and What Customers Deem FairFRAMEWORK~11 min2 SPTake the quiz →
10. A4-10The Pricing Audit — CapstoneMETA~11 min2 SPTake the quiz →

Case studies

1 case studies

Integrative cases where the module's concepts meet a single brand or situation.

1. Strategische casus (type 6) — prijsstrategie onder competitieve drukThe Price War You Don't Have to FightRead the case →