A5
Foundation module
B2B Marketing
10 lectures1× LAW · 6× FRAMEWORK · 1× HEURISTIC · 2× META — what do these labels mean?
A5 · The productive tension
Demand generationandlead generation.
Binet & Field (B2B) · LinkedIn B2B Institute · Dawes
Lectures
10 lectures
0 of 10 · 0%
- A5-01B2B Is Not a Different Universe — Where It Is and Isn't2 SPTake the quiz →
- A5-02The Brand Laws in B2B — the Dawes Evidence2 SPTake the quiz →
- A5-03The 95-5 Rule — a Framework, Not a Census2 SPTake the quiz →
- A5-04Buying Groups and the Buying Committee2 SPTake the quiz →
- A5-05Brand vs. Activation in B2B — the B2B Institute Data2 SPTake the quiz →
- A5-06Category Entry Points and Mental Availability in B2B2 SPTake the quiz →
- A5-07Account-Based Marketing — an Honest Label2 SPTake the quiz →
- A5-08Sales-Marketing Alignment — Ending the Trench War2 SPTake the quiz →
- A5-09Pricing and the Procurement Reality2 SPTake the quiz →
- A5-10Measuring the Long Cycle — the B2B Growth Audit (Capstone)2 SPTake the quiz →
Quizzes
10 quizzes
A short quiz per lecture to test your grasp of the material.
- A5-01B2B Is Not a Different Universe — Where It Is and Isn'tTake the quiz →
- A5-02The Brand Laws in B2B — the Dawes EvidenceTake the quiz →
- A5-03The 95-5 Rule — a Framework, Not a CensusTake the quiz →
- A5-04Buying Groups and the Buying CommitteeTake the quiz →
- A5-05Brand vs. Activation in B2B — the B2B Institute DataTake the quiz →
- A5-06Category Entry Points and Mental Availability in B2BTake the quiz →
- A5-07Account-Based Marketing — an Honest LabelTake the quiz →
- A5-08Sales-Marketing Alignment — Ending the Trench WarTake the quiz →
- A5-09Pricing and the Procurement RealityTake the quiz →
- A5-10Measuring the Long Cycle — the B2B Growth Audit (Capstone)Take the quiz →
Concepts
Active recall beats rereading: retrieve the definition from memory first, then flip the card.
Case studies
1 case studies
Integrative cases where the module's concepts meet a single brand or situation.