A6
Foundation module
International Marketing
8 lectures1× LAW · 4× FRAMEWORK · 1× HEURISTIC · 2× META — what do these labels mean?
A6 · The productive tension
Globalandlocal.
De Mooij · Hofstede
Lectures
8 lectures
0 of 8 · 0%
- A6-01Why International Marketing Knowledge Is Different — The Meta-Opening2 SPTake the quiz →
- A6-02Standardisation Versus Adaptation — The Classic Debate2 SPTake the quiz →
- A6-03Hofstede's Dimensions — The Framework and the Critique2 SPTake the quiz →
- A6-04De Mooij and the Convergence Myth2 SPTake the quiz →
- A6-05Do Sharp's Laws Cross Borders?2 SPTake the quiz →
- A6-06International Brand Architecture2 SPTake the quiz →
- A6-07Cultural Execution, Strategic Consistency2 SPTake the quiz →
- A6-08Market Entry and the International Audit — Capstone2 SPTake the quiz →
Quizzes
8 quizzes
A short quiz per lecture to test your grasp of the material.
- A6-01Why International Marketing Knowledge Is Different — The Meta-OpeningTake the quiz →
- A6-02Standardisation Versus Adaptation — The Classic DebateTake the quiz →
- A6-03Hofstede's Dimensions — The Framework and the CritiqueTake the quiz →
- A6-04De Mooij and the Convergence MythTake the quiz →
- A6-05Do Sharp's Laws Cross Borders?Take the quiz →
- A6-06International Brand ArchitectureTake the quiz →
- A6-07Cultural Execution, Strategic ConsistencyTake the quiz →
- A6-08Market Entry and the International Audit — CapstoneTake the quiz →
Concepts
Active recall beats rereading: retrieve the definition from memory first, then flip the card.
Case studies
1 case studies
Integrative cases where the module's concepts meet a single brand or situation.