A6
Foundation module
International Marketing
8 lecturesA6 · The productive tension
Globalandlocal.
De Mooij · Hofstede
Lectures
8 lectures
0 of 8 · 0%
- A6-01Why International Marketing Knowledge Is Different — The Meta-Opening~10 min2 SPTake the quiz →
- A6-02Standardisation Versus Adaptation — The Classic Debate~10 min2 SPTake the quiz →
- A6-03Hofstede's Dimensions — The Framework and the Critique~11 min2 SPTake the quiz →
- A6-04De Mooij and the Convergence Myth~9 min2 SPTake the quiz →
- A6-05Do Sharp's Laws Cross Borders?~10 min2 SPTake the quiz →
- A6-06International Brand Architecture~10 min2 SPTake the quiz →
- A6-07Cultural Execution, Strategic Consistency~9 min2 SPTake the quiz →
- A6-08Market Entry and the International Audit — Capstone~11 min2 SPTake the quiz →
Concepts
Active recall beats rereading: retrieve the definition from memory first, then flip the card.
Case studies
1 case studies
Integrative cases where the module's concepts meet a single brand or situation.