A7
Foundation module
Innovation & Product Marketing
10 lectures1× LAW · 6× FRAMEWORK · 1× HEURISTIC · 2× META — what do these labels mean?
A7 · The productive tension
Product-ledandmarket-led growth.
Christensen · Rogers
Lectures
10 lectures
0 of 10 · 0%
- A7-01Why A7 Is Not A10 — The Product Marketing Remit2 SPTake the quiz →
- A7-02The Innovation Funnel and the Real Failure Rates2 SPTake the quiz →
- A7-03Rogers' Diffusion of Innovations — The Empirical Engine2 SPTake the quiz →
- A7-04Launch as Availability Building — Distribution First2 SPTake the quiz →
- A7-05Category Entry Points for New Products2 SPTake the quiz →
- A7-06Pricing the New — Skimming, Penetration and the Value Anchor2 SPTake the quiz →
- A7-07Product-Led Growth — An Honest Appraisal2 SPTake the quiz →
- A7-08Portfolio and Line Decisions — Extend, Prune, Replace2 SPTake the quiz →
- A7-09Launch Metrics and the Product–Marketing Partnership — One Scoreboard2 SPTake the quiz →
- A7-10The Launch Audit — Capstone2 SPTake the quiz →
Quizzes
10 quizzes
A short quiz per lecture to test your grasp of the material.
- A7-01Why A7 Is Not A10 — The Product Marketing RemitTake the quiz →
- A7-02The Innovation Funnel and the Real Failure RatesTake the quiz →
- A7-03Rogers' Diffusion of Innovations — The Empirical EngineTake the quiz →
- A7-04Launch as Availability Building — Distribution FirstTake the quiz →
- A7-05Category Entry Points for New ProductsTake the quiz →
- A7-06Pricing the New — Skimming, Penetration and the Value AnchorTake the quiz →
- A7-07Product-Led Growth — An Honest AppraisalTake the quiz →
- A7-08Portfolio and Line Decisions — Extend, Prune, ReplaceTake the quiz →
- A7-09Launch Metrics and the Product–Marketing Partnership — One ScoreboardTake the quiz →
- A7-10The Launch Audit — CapstoneTake the quiz →
Concepts
Active recall beats rereading: retrieve the definition from memory first, then flip the card.
Case studies
1 case studies
Integrative cases where the module's concepts meet a single brand or situation.