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A7

Foundation module

Innovation & Product Marketing

10 lectures
SYNTHESIS

A7 · The productive tension

Product-ledandmarket-led growth.

Primary sources

Christensen · Rogers

Lectures

10 lectures

0 of 10 · 0%
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  1. A7-01Why A7 Is Not A10 — The Product Marketing Remit~10 min2 SPTake the quiz →
  2. A7-02The Innovation Funnel and the Real Failure Rates~8 min2 SPTake the quiz →
  3. A7-03Rogers' Diffusion of Innovations — The Empirical Engine~8 min2 SPTake the quiz →
  4. A7-04Launch as Availability Building — Distribution First~9 min2 SPTake the quiz →
  5. A7-05Category Entry Points for New Products~9 min2 SPTake the quiz →
  6. A7-06Pricing the New — Skimming, Penetration and the Value Anchor~10 min2 SPTake the quiz →
  7. A7-07Product-Led Growth — An Honest Appraisal~8 min2 SPTake the quiz →
  8. A7-08Portfolio and Line Decisions — Extend, Prune, Replace~8 min2 SPTake the quiz →
  9. A7-09Launch Metrics and the Product–Marketing Partnership — One Scoreboard~9 min2 SPTake the quiz →
  10. A7-10The Launch Audit — Capstone~10 min2 SPTake the quiz →

Concepts

Active recall beats rereading: retrieve the definition from memory first, then flip the card.

Practise the concepts · 39 →

Case studies

1 case studies

Integrative cases where the module's concepts meet a single brand or situation.

  1. Strategische casus (type 6) — lanceerstrategie met epistemische labelplichtStroomwijs — One Launch, Two Growth EnginesRead the case →
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