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A8

Foundation module

Retail Marketing & Shopper

8 lectures
SYNTHESIS

A8 · The productive tension

In-storeandonline retail as one system.

Primary sources

Sharp · Sorensen

Lectures

8 lectures

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  1. A8-01The Store Is the Medium — Why Retail Is Marketing's Forgotten Half~10 min2 SPTake the quiz →
  2. A8-02Physical Availability Deepened — The Law Side of the Shelf~9 min2 SPTake the quiz →
  3. A8-03How Shoppers Actually Shop — Sorensen's Data Against Retail Folklore~9 min2 SPTake the quiz →
  4. A8-04Shelf, Assortment and Private Label — Fighting for Inches Against Your Own Distributor~11 min2 SPTake the quiz →
  5. A8-05E-commerce and the Digital Shelf — Same Laws, Different Aisle~9 min2 SPTake the quiz →
  6. A8-06Retail Media — Big Money, Young Evidence~11 min2 SPTake the quiz →
  7. A8-07Promotion Pressure — What Fifty Years of Purchase Data Say About the Deal~10 min2 SPTake the quiz →
  8. A8-08Capstone — Omnichannel Is Not a Channel Strategy but One Shelf~11 min2 SPTake the quiz →

Concepts

Active recall beats rereading: retrieve the definition from memory first, then flip the card.

Practise the concepts · 29 →

Case studies

1 case studies

Integrative cases where the module's concepts meet a single brand or situation.

  1. Strategische casus (type 6) — retail-audit en onderhandelingsstrategie over het fysieke en digitale schapThe Shelf-Tax Ultimatum — Molenaar's Mustard Between Two ShelvesRead the case →
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