A8
Foundation module
Retail Marketing & Shopper
8 lectures2× LAW · 3× FRAMEWORK · 1× HEURISTIC · 2× META — what do these labels mean?
A8 · The productive tension
In-storeandonline retail as one system.
Sharp · Sorensen
Lectures
8 lectures
0 of 8 · 0%
- A8-01The Store Is the Medium — Why Retail Is Marketing's Forgotten Half2 SPTake the quiz →
- A8-02Physical Availability Deepened — The Law Side of the Shelf2 SPTake the quiz →
- A8-03How Shoppers Actually Shop — Sorensen's Data Against Retail Folklore2 SPTake the quiz →
- A8-04Shelf, Assortment and Private Label — Fighting for Inches Against Your Own Distributor2 SPTake the quiz →
- A8-05E-commerce and the Digital Shelf — Same Laws, Different Aisle2 SPTake the quiz →
- A8-06Retail Media — Big Money, Young Evidence2 SPTake the quiz →
- A8-07Promotion Pressure — What Fifty Years of Purchase Data Say About the Deal2 SPTake the quiz →
- A8-08Capstone — Omnichannel Is Not a Channel Strategy but One Shelf2 SPTake the quiz →
Quizzes
8 quizzes
A short quiz per lecture to test your grasp of the material.
- A8-01The Store Is the Medium — Why Retail Is Marketing's Forgotten HalfTake the quiz →
- A8-02Physical Availability Deepened — The Law Side of the ShelfTake the quiz →
- A8-03How Shoppers Actually Shop — Sorensen's Data Against Retail FolkloreTake the quiz →
- A8-04Shelf, Assortment and Private Label — Fighting for Inches Against Your Own DistributorTake the quiz →
- A8-05E-commerce and the Digital Shelf — Same Laws, Different AisleTake the quiz →
- A8-06Retail Media — Big Money, Young EvidenceTake the quiz →
- A8-07Promotion Pressure — What Fifty Years of Purchase Data Say About the DealTake the quiz →
- A8-08Capstone — Omnichannel Is Not a Channel Strategy but One ShelfTake the quiz →
Concepts
Active recall beats rereading: retrieve the definition from memory first, then flip the card.
Case studies
1 case studies
Integrative cases where the module's concepts meet a single brand or situation.