A9
Foundation module
Marketing & AI
10 lectures2× FRAMEWORK · 6× HEURISTIC · 2× META — what do these labels mean?
A9 · The productive tension
AI as instrumentandhuman judgment as irreplaceable.
current literature · evolving
Lectures
10 lectures
0 of 10 · 0%
- A9-01This Lecture Ages While You Read It2 SPTake the quiz →
- A9-02What AI Demonstrably Changes — and What Is Hype2 SPTake the quiz →
- A9-03Personalisation at Scale — and Its Evidence Problem2 SPTake the quiz →
- A9-04AI in Media Buying — the Targeting Temptation Returns2 SPTake the quiz →
- A9-05Synthetic Research & Digital Twins2 SPTake the quiz →
- A9-06Distinctiveness When Everyone Has the Same Tools2 SPTake the quiz →
- A9-07The AI-Ready Marketing Organisation2 SPTake the quiz →
- A9-08Measurement, Model Risk and Goodhart's Law2 SPTake the quiz →
- A9-09Ethics & the EU AI Act2 SPTake the quiz →
- A9-10The Marketer as Curator — Capstone2 SPTake the quiz →
Quizzes
10 quizzes
A short quiz per lecture to test your grasp of the material.
- A9-01This Lecture Ages While You Read ItTake the quiz →
- A9-02What AI Demonstrably Changes — and What Is HypeTake the quiz →
- A9-03Personalisation at Scale — and Its Evidence ProblemTake the quiz →
- A9-04AI in Media Buying — the Targeting Temptation ReturnsTake the quiz →
- A9-05Synthetic Research & Digital TwinsTake the quiz →
- A9-06Distinctiveness When Everyone Has the Same ToolsTake the quiz →
- A9-07The AI-Ready Marketing OrganisationTake the quiz →
- A9-08Measurement, Model Risk and Goodhart's LawTake the quiz →
- A9-09Ethics & the EU AI ActTake the quiz →
- A9-10The Marketer as Curator — CapstoneTake the quiz →
Concepts
Active recall beats rereading: retrieve the definition from memory first, then flip the card.
Case studies
1 case studies
Integrative cases where the module's concepts meet a single brand or situation.