A9
Foundation module
Marketing & AI
10 lecturesA9 · The productive tension
AI as instrumentandhuman judgment as irreplaceable.
current literature · evolving
Lectures
10 lectures
0 of 10 · 0%
- A9-01This Lecture Ages While You Read It~10 min2 SPTake the quiz →
- A9-02What AI Demonstrably Changes — and What Is Hype~10 min2 SPTake the quiz →
- A9-03Personalisation at Scale — and Its Evidence Problem~9 min2 SPTake the quiz →
- A9-04AI in Media Buying — the Targeting Temptation Returns~10 min2 SPTake the quiz →
- A9-05Synthetic Research & Digital Twins~9 min2 SPTake the quiz →
- A9-06Distinctiveness When Everyone Has the Same Tools~12 min2 SPTake the quiz →
- A9-07The AI-Ready Marketing Organisation~12 min2 SPTake the quiz →
- A9-08Measurement, Model Risk and Goodhart's Law~11 min2 SPTake the quiz →
- A9-09Ethics & the EU AI Act~11 min2 SPTake the quiz →
- A9-10The Marketer as Curator — Capstone~9 min2 SPTake the quiz →
Concepts
Active recall beats rereading: retrieve the definition from memory first, then flip the card.
Case studies
1 case studies
Integrative cases where the module's concepts meet a single brand or situation.