← Back to moduleF1-01·12 questionsQuiz: What is Marketing?← Previous lecture: What is Marketing?Question 1 of 12foundationalF1-Q001According to Peter Drucker (1973), what is the aim of marketing?aTo maximise the return on advertising investmentbTo know and understand the customer so well the product or service fits them and sells itselfcTo create brand awareness through integrated communicationsdTo generate qualified leads for the sales teamSubmit answer