← Back to moduleF4-04·12 questionsQuiz: The Penetration Imperative← Previous lecture: The Penetration ImperativeQuestion 1 of 12foundationalF4-Q037According to Sharp (2010), what is the primary way brands grow?aBy increasing purchase frequency among existing heavy buyersbBy raising prices on existing productscBy acquiring new and light buyers — growth comes primarily through penetrationdBy launching loyalty programmes that reward repeat purchasesSubmit answer