← Back to moduleF5-09·12 questionsQuiz: Brand Architecture & Portfolio Strategy← Previous lecture: Brand Architecture & Portfolio StrategyQuestion 1 of 12foundationalF5-Q097According to the lecture, what is brand architecture?aThe visual design system that governs how a brand looks across touchpointsbThe organising structure of a company's brand portfolio that defines how brands relate to each othercThe process of creating new brands for new market segmentsdThe competitive positioning strategy that determines where a brand sits in the marketSubmit answer