← Back to moduleF7-09·12 questionsQuiz: ESOV and Share of Voice← Previous lecture: ESOV and Share of VoiceQuestion 1 of 12foundationalF7-Q097How is Excess Share of Voice (ESOV) calculated?aShare of market minus share of voicebShare of voice minus share of marketcShare of voice divided by share of marketdTotal advertising spend divided by total category salesSubmit answer