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M2

Foundation module

Marketing Leadership

10 lectures
SYNTHESIS

M2 · The productive tension

Strategic visionandoperational excellence.

Primary sources

Martin · Rumelt · King · Mintzberg

Lectures

10 lectures

0 of 10 · 0%
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  1. M2-01Why leadership literature needs a warning label~9 min2 SPTake the quiz →
  2. M2-02The CMO mandate — scope, tenure and the boardroom language problem~10 min2 SPTake the quiz →
  3. M2-03Translating strategy into organisation — Martin's cascade as a leadership tool~9 min2 SPTake the quiz →
  4. M2-04Governing brand decisions — who decides what, and who gets to say no~9 min2 SPTake the quiz →
  5. M2-05Leading the client-agency-inhouse triangle~10 min2 SPTake the quiz →
  6. M2-06Marketing's seat at the capital-allocation table~10 min2 SPTake the quiz →
  7. M2-07Building an effectiveness culture~11 min2 SPTake the quiz →
  8. M2-08Leading under uncertainty — Mintzberg's manager against the planning theatre~12 min2 SPTake the quiz →
  9. M2-09Talent, craft and the seniority gap in marketing teams~11 min2 SPTake the quiz →
  10. M2-10The bothist marketing leader~10 min2 SPTake the quiz →

Concepts

Active recall beats rereading: retrieve the definition from memory first, then flip the card.

Practise the concepts · 35 →

Case studies

1 case studies

Integrative cases where the module's concepts meet a single brand or situation.

  1. Strategische casus (type 6) — mandaatontwerpThe First Hundred Days: Designing a Mandate at MeerlanderRead the case →
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