M2
Foundation module
Marketing Leadership
10 lectures3× FRAMEWORK · 5× HEURISTIC · 2× META — what do these labels mean?
M2 · The productive tension
Strategic visionandoperational excellence.
Martin · Rumelt · King · Mintzberg
Lectures
10 lectures
0 of 10 · 0%
- M2-01Why leadership literature needs a warning label2 SPTake the quiz →
- M2-02The CMO mandate — scope, tenure and the boardroom language problem2 SPTake the quiz →
- M2-03Translating strategy into organisation — Martin's cascade as a leadership tool2 SPTake the quiz →
- M2-04Governing brand decisions — who decides what, and who gets to say no2 SPTake the quiz →
- M2-05Leading the client-agency-inhouse triangle2 SPTake the quiz →
- M2-06Marketing's seat at the capital-allocation table2 SPTake the quiz →
- M2-07Building an effectiveness culture2 SPTake the quiz →
- M2-08Leading under uncertainty — Mintzberg's manager against the planning theatre2 SPTake the quiz →
- M2-09Talent, craft and the seniority gap in marketing teams2 SPTake the quiz →
- M2-10The bothist marketing leader2 SPTake the quiz →
Quizzes
10 quizzes
A short quiz per lecture to test your grasp of the material.
- M2-01Why leadership literature needs a warning labelTake the quiz →
- M2-02The CMO mandate — scope, tenure and the boardroom language problemTake the quiz →
- M2-03Translating strategy into organisation — Martin's cascade as a leadership toolTake the quiz →
- M2-04Governing brand decisions — who decides what, and who gets to say noTake the quiz →
- M2-05Leading the client-agency-inhouse triangleTake the quiz →
- M2-06Marketing's seat at the capital-allocation tableTake the quiz →
- M2-07Building an effectiveness cultureTake the quiz →
- M2-08Leading under uncertainty — Mintzberg's manager against the planning theatreTake the quiz →
- M2-09Talent, craft and the seniority gap in marketing teamsTake the quiz →
- M2-10The bothist marketing leaderTake the quiz →
Concepts
Active recall beats rereading: retrieve the definition from memory first, then flip the card.
Case studies
1 case studies
Integrative cases where the module's concepts meet a single brand or situation.