M6
Foundation module
Case Studies
30 lecturesM6 · The productive tension
Success casesandanti-cases.
survivorship bias is the enemy
IPA winners · EFFIE cases · anti-cases
Lectures
30 lectures
0 of 30 · 0%
- M6-01The case-study method: a user manual before use~10 min2 SPTake the quiz →
- M6-02Cadbury Gorilla: fame without a product message~9 min2 SPTake the quiz →
- M6-03Guinness Surfer: brand building before the databank~9 min2 SPTake the quiz →
- M6-04Snickers 'You're Not You': a platform that travels~8 min2 SPTake the quiz →
- M6-05Old Spice: virality and the attribution question~9 min2 SPTake the quiz →
- M6-06Compare the Meerkat: assets in a boring category~9 min2 SPTake the quiz →
- M6-07John Lewis Christmas: consistency as strategy~9 min2 SPTake the quiz →
- M6-08McDonald's 'Raise Your Arches': assets without a logo~8 min2 SPTake the quiz →
- M6-09Share a Coke: personalisation on a distinctive canvas~8 min2 SPTake the quiz →
- M6-10Dumb Ways to Die: awards versus behaviour~9 min2 SPTake the quiz →
- M6-11Dove Real Beauty: purpose before purpose was cool~11 min2 SPTake the quiz →
- M6-12Liquid Death: entertainment-first branding~10 min2 SPTake the quiz →
- M6-13Oatly: category creation with a legal assist~9 min2 SPTake the quiz →
- M6-14Airbnb: the pivot from performance to brand~10 min2 SPTake the quiz →
- M6-15Dollar Shave Club: the fairytale and the invoice~9 min2 SPTake the quiz →
- M6-16Aldi & Lidl: discipline as a brand~10 min2 SPTake the quiz →
- M6-17LEGO: the turnaround that was a diagnosis~9 min2 SPTake the quiz →
- M6-18Domino's Pizza Turnaround: honesty as positioning~8 min2 SPTake the quiz →
- M6-19Burberry: elevating a brand back to luxury~9 min2 SPTake the quiz →
- M6-20Peloton: mistaking a spike for a trend~9 min2 SPTake the quiz →
- M6-21New Coke: the right answer to the wrong question~8 min2 SPTake the quiz →
- M6-22Tropicana: throwing away your own memory cues~8 min2 SPTake the quiz →
- M6-23Colgate Kitchen Entrees: the anti-case that maybe never was~8 min2 SPTake the quiz →
- M6-24Pepsi × Kendall Jenner: borrowed purpose~10 min2 SPTake the quiz →
- M6-25Bud Light 2023: know whose brand it is~9 min2 SPTake the quiz →
- M6-26VW 'Clean Diesel': positioning built on fraud~9 min2 SPTake the quiz →
- M6-27Kodak: the case that proves whatever you want~8 min2 SPTake the quiz →
- M6-28Blockbuster: the laugh that never happened~9 min2 SPTake the quiz →
- M6-29WeWork: narrative as a substitute for economics~9 min2 SPTake the quiz →
- M6-30Capstone: what does generalise across 28 cases?~9 min2 SPTake the quiz →
Concepts
Active recall beats rereading: retrieve the definition from memory first, then flip the card.
Case studies
1 case studies
Integrative cases where the module's concepts meet a single brand or situation.