F10-05·F10 — Marketing Organisation
Evaluation and the Art of Feedback
The productive tension
Trustandstructured oversight
The synthesis
Creative work is not improved by blind trust OR by approval-by-committee. It is improved by structured feedback rituals with named decision-makers, clear strategic criteria, and fast turnaround. The evidence-based marketer invests in feedback as an organisational capability, not as a choice between trust and control.
Learning objectives
- →Distinguish between specific, hierarchical, strategic feedback and vague, democratic, aesthetic feedback
- →Explain the "Henry Ford problem" in creative feedback
- →Identify the structural conditions for effective client-agency feedback loops
- →Recognise design-by-committee failure modes
- →Apply Catmull-style Braintrust principles to client-agency dynamics
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