F10
Marketing Organisation
In-house AND external expertise
Lectures
- 01What Marketing Organisation Actually IsFree
- 02In-House vs Agency — The False DichotomyPro
- 03The Agency Business Model ProblemPro
- 04The Brief — Where Most Marketing Fails Before It StartsPro
- 05Evaluation and the Art of FeedbackPro
- 06The Agency as Interventionist, Not SupplierPro
- 07The Marketing Team as SystemPro
- 08Integration: the marketing organisationPro
Quizzes
A short quiz per lecture to test your grasp of the material.
- F10-01What Marketing Organisation Actually IsTake the quiz →
- F10-02In-House vs Agency — The False DichotomyTake the quiz →
- F10-03The Agency Business Model ProblemTake the quiz →
- F10-04The Brief — Where Most Marketing Fails Before It StartsTake the quiz →
- F10-05Evaluation and the Art of FeedbackTake the quiz →
- F10-06The Agency as Interventionist, Not SupplierTake the quiz →
- F10-07The Marketing Team as SystemTake the quiz →
- F10-08Integration: the marketing organisationTake the quiz →
Case studies
Integrative cases where the module's concepts meet a single brand or situation.
- In-Housing Experiment CaseUnilever's U-Studio — The In-Housing Wave and Retreat
- Interventionist Partnership ModelNike and Wieden+Kennedy — The 40-Year Interventionist Partnership
- Agency Consolidation ReformProcter & Gamble's Agency Consolidation — Fewer, Better, and the Fee Model Reckoning
- In-House Creative ModelAirbnb's In-House Creative Team — The Boundary Case
- Brief and Feedback Failure CaseWW (Weight Watchers) — The Brief, the Feedback, and the Collapse of a Creative Relationship