F11-03·F11 — Marketing Ethics & Regulation
Privacy, Data, and the GDPR Reality
55 min read
The productive tension
Commercial data-driven marketingandmeaningful consumer privacy
The synthesis
Privacy is not the enemy of marketing effectiveness — it is the infrastructure that keeps the data economy legitimate enough to function at all.
Learning objectives
- →Explain the privacy paradox and why consumer behaviour appears to contradict stated preferences
- →Describe the core principles of GDPR — lawfulness, purpose limitation, data minimisation, transparency — and how they translate into practice
- →Analyse the post-2020 privacy reset, including Apple ATT, third-party cookie deprecation, and the shift to first-party data
- →Design marketing data practices that treat privacy as a trust asset rather than a compliance cost
Members only
This lecture is part of a paid plan
The first lecture of every module is free — no account needed. The rest unlocks with a subscription. One price, all 120 lectures, both languages.