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F11

Foundation module

Marketing Ethics & Regulation

6 lectures
SYNTHESIS

F11 · The productive tension

Social-copying mechanism (Earls/Fournier)andCialdini's counter-question.

Primary sources

Earls · Fournier · Cialdini

Lectures

6 lectures

0 of 6 · 0%
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  1. F11-01What Marketing Ethics Actually Is~55 minFreeTake the quiz →
  2. F11-02Persuasion vs Manipulation — The Line~55 min2 SPTake the quiz →
  3. F11-03Privacy, Data, and the GDPR Reality~55 min2 SPTake the quiz →
  4. F11-04Sustainability and the Greenwashing Problem~55 min2 SPTake the quiz →
  5. F11-05Advertising Standards, Self-Regulation, and the Codes~55 min2 SPTake the quiz →
  6. F11-06Integration: the marketer's ethical compass~65 min2 SPTake the quiz →

Concepts

Active recall beats rereading: retrieve the definition from memory first, then flip the card.

Practise the concepts · 28 →

Case studies

5 case studies

Integrative cases where the module's concepts meet a single brand or situation.

  1. Regulatory failureCambridge Analytica and the Facebook Data Scandal — The Moment Privacy Went MainstreamRead the case →
  2. Regulatory failureVolkswagen Dieselgate — How Clean Diesel Became the Defining Marketing Fraud of the DecadeRead the case →
  3. GreenwashingH&M Conscious Collection — The Greenwashing Reckoning in Fast FashionRead the case →
  4. Privacy resetApple's App Tracking Transparency — The Privacy Reset as Strategic PositioningRead the case →
  5. GreenwashingBP Beyond Petroleum — The Original Greenwash and the Legacy TestRead the case →
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