F11
Foundation module
Marketing Ethics & Regulation
6 lectures2× FRAMEWORK · 1× HEURISTIC · 3× META — what do these labels mean?
F11 · The productive tension
Social-copying mechanism (Earls/Fournier)andCialdini's counter-question.
Earls · Fournier · Cialdini
Lectures
6 lectures
0 of 6 · 0%
- F11-01What Marketing Ethics Actually IsFreeTake the quiz →
- F11-02Persuasion vs Manipulation — The Line2 SPTake the quiz →
- F11-03Privacy, Data, and the GDPR Reality2 SPTake the quiz →
- F11-04Sustainability and the Greenwashing Problem2 SPTake the quiz →
- F11-05Advertising Standards, Self-Regulation, and the Codes2 SPTake the quiz →
- F11-06Integration: the marketer's ethical compass2 SPTake the quiz →
Quizzes
6 quizzes
A short quiz per lecture to test your grasp of the material.
- F11-01What Marketing Ethics Actually IsTake the quiz →
- F11-02Persuasion vs Manipulation — The LineTake the quiz →
- F11-03Privacy, Data, and the GDPR RealityTake the quiz →
- F11-04Sustainability and the Greenwashing ProblemTake the quiz →
- F11-05Advertising Standards, Self-Regulation, and the CodesTake the quiz →
- F11-06Integration: the marketer's ethical compassTake the quiz →
Concepts
Active recall beats rereading: retrieve the definition from memory first, then flip the card.
Case studies
5 case studies
Integrative cases where the module's concepts meet a single brand or situation.
- Regulatory failureCambridge Analytica and the Facebook Data Scandal — The Moment Privacy Went MainstreamRead the case →
- Regulatory failureVolkswagen Dieselgate — How Clean Diesel Became the Defining Marketing Fraud of the DecadeRead the case →
- GreenwashingH&M Conscious Collection — The Greenwashing Reckoning in Fast FashionRead the case →
- Privacy resetApple's App Tracking Transparency — The Privacy Reset as Strategic PositioningRead the case →
- GreenwashingBP Beyond Petroleum — The Original Greenwash and the Legacy TestRead the case →