F11
Marketing Ethics & Regulation
Commercial objectives AND ethical responsibility
Lectures
Quizzes
A short quiz per lecture to test your grasp of the material.
- F11-01What Marketing Ethics Actually IsTake the quiz →
- F11-02Persuasion vs Manipulation — The LineTake the quiz →
- F11-03Privacy, Data, and the GDPR RealityTake the quiz →
- F11-04Sustainability and the Greenwashing ProblemTake the quiz →
- F11-05Advertising Standards, Self-Regulation, and the CodesTake the quiz →
- F11-06Integration: the marketer's ethical compassTake the quiz →
Case studies
Integrative cases where the module's concepts meet a single brand or situation.
- Regulatory failureCambridge Analytica and the Facebook Data Scandal — The Moment Privacy Went Mainstream
- Regulatory failureVolkswagen Dieselgate — How Clean Diesel Became the Defining Marketing Fraud of the Decade
- GreenwashingH&M Conscious Collection — The Greenwashing Reckoning in Fast Fashion
- Privacy resetApple's App Tracking Transparency — The Privacy Reset as Strategic Positioning
- GreenwashingBP Beyond Petroleum — The Original Greenwash and the Legacy Test