Market Creation & Business Model Innovation

10 lectures

3× FRAMEWORK · 4× HEURISTIC · 3× META — what do these labels mean?

A10 · The productive tension

Exploitandexplore.

evidence without imagination optimises the existing; imagination without evidence is gambling with budget

Primary sources

Kim & Mauborgne · Christensen · McGrath · O'Reilly & Tushman · Golder & Tellis

Lectures

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A10-01Why This Module Carries a Warning LabelFree Take the quiz →
A10-02Blue Ocean Strategy: The Thinking Tool(· after A10-01)2 SP Take the quiz →
A10-03Jobs-to-be-Done: The Question Behind the Category(· after A10-01)2 SP Take the quiz →
A10-04Disruption Theory: What Survives the Critique(· after A10-01)2 SP Take the quiz →
A10-05Business Model Canvas: Form or Thinking Model?(· after A10-01)2 SP Take the quiz →
A10-06Transient Advantage: McGrath's Answer to Porter(· after A10-01)2 SP Take the quiz →
A10-07Crossing the Chasm: Diffusion Beyond the Early Market(· after A10-01)2 SP Take the quiz →
A10-08Organizational Ambidexterity: The Academic Anchor(· after A10-01)2 SP Take the quiz →
A10-09Market Creation and the Brand: The Synthesis with Sharp(· after A10-01)2 SP Take the quiz →
A10-10The Innovation Audit: Which Tool When(· after A10-01)2 SP Take the quiz →

Quizzes

A short quiz per lecture to test your grasp of the material.

Concepts

Active recall beats rereading: retrieve the definition from memory first, then flip the card.

Case studies

Integrative cases where the module's concepts meet a single brand or situation.