F12
Foundation module
Marketing Strategy — Integration
10 lectures8× FRAMEWORK · 2× HEURISTIC — what do these labels mean?
F12 · The productive tension
Deliberate commitmentandemergent learning.
Rumelt · Martin · Mintzberg
Lectures
10 lectures
0 of 10 · 0%
- F12-01What Marketing Strategy Actually IsFreeTake the quiz →
- F12-02The Diagnosis — Understanding the Business Problem2 SPTake the quiz →
- F12-03The Strategic Plan vs the Annual Plan2 SPTake the quiz →
- F12-04Objectives, KPIs, and the Alignment Problem2 SPTake the quiz →
- F12-05The STP Core — Segmentation, Targeting, Positioning in Practice2 SPTake the quiz →
- F12-06Budget, Allocation, and the 60/40 Rule2 SPTake the quiz →
- F12-07The Tactical Bridge — Translating Strategy to the Mix2 SPTake the quiz →
- F12-08Execution Quality — Why Most Strategies Fail in the Doing2 SPTake the quiz →
- F12-09Measurement, Feedback Loops, and Adaptive Strategy2 SPTake the quiz →
- F12-10Integration: the marketing strategist2 SPTake the quiz →
Quizzes
10 quizzes
A short quiz per lecture to test your grasp of the material.
- F12-01What Marketing Strategy Actually IsTake the quiz →
- F12-02The Diagnosis — Understanding the Business ProblemTake the quiz →
- F12-03The Strategic Plan vs the Annual PlanTake the quiz →
- F12-04Objectives, KPIs, and the Alignment ProblemTake the quiz →
- F12-05The STP Core — Segmentation, Targeting, Positioning in PracticeTake the quiz →
- F12-06Budget, Allocation, and the 60/40 RuleTake the quiz →
- F12-07The Tactical Bridge — Translating Strategy to the MixTake the quiz →
- F12-08Execution Quality — Why Most Strategies Fail in the DoingTake the quiz →
- F12-09Measurement, Feedback Loops, and Adaptive StrategyTake the quiz →
- F12-10Integration: the marketing strategistTake the quiz →
Concepts
Active recall beats rereading: retrieve the definition from memory first, then flip the card.
Case studies
5 case studies
Integrative cases where the module's concepts meet a single brand or situation.
- Strategic Turnaround CaseLEGO's Strategic Turnaround — Knudstorp's Diagnosis-First ResetRead the case →
- Brand Repositioning CaseBurberry's Digital Luxury Strategy — Ahrendts and Bailey Rebuild a HeritageRead the case →
- Public Diagnosis CaseDomino's Pizza Turnaround — Patrick Doyle's Public DiagnosisRead the case →
- Mass Marketing CaseAldi UK — Broad Targeting and the Discipline of Penetration GrowthRead the case →
- Sequential Pivot CaseNetflix's Strategic Pivots — DVD to Streaming to OriginalsRead the case →