F12
Marketing Strategy — Integration
Strategy AND execution (the bridge, not the gap)
Lectures
- 01What Marketing Strategy Actually IsFree
- 02The Diagnosis — Understanding the Business ProblemPro
- 03The Strategic Plan vs the Annual PlanPro
- 04Objectives, KPIs, and the Alignment ProblemPro
- 05The STP Core — Segmentation, Targeting, Positioning in PracticePro
- 06Budget, Allocation, and the 60/40 RulePro
- 07The Tactical Bridge — Translating Strategy to the MixPro
- 08Execution Quality — Why Most Strategies Fail in the DoingPro
- 09Measurement, Feedback Loops, and Adaptive StrategyPro
- 10Integration: the marketing strategistPro
Quizzes
A short quiz per lecture to test your grasp of the material.
- F12-01What Marketing Strategy Actually IsTake the quiz →
- F12-02The Diagnosis — Understanding the Business ProblemTake the quiz →
- F12-03The Strategic Plan vs the Annual PlanTake the quiz →
- F12-04Objectives, KPIs, and the Alignment ProblemTake the quiz →
- F12-05The STP Core — Segmentation, Targeting, Positioning in PracticeTake the quiz →
- F12-06Budget, Allocation, and the 60/40 RuleTake the quiz →
- F12-07The Tactical Bridge — Translating Strategy to the MixTake the quiz →
- F12-08Execution Quality — Why Most Strategies Fail in the DoingTake the quiz →
- F12-09Measurement, Feedback Loops, and Adaptive StrategyTake the quiz →
- F12-10Integration: the marketing strategistTake the quiz →
Case studies
Integrative cases where the module's concepts meet a single brand or situation.
- Strategic Turnaround CaseLEGO's Strategic Turnaround — Knudstorp's Diagnosis-First Reset
- Brand Repositioning CaseBurberry's Digital Luxury Strategy — Ahrendts and Bailey Rebuild a Heritage
- Public Diagnosis CaseDomino's Pizza Turnaround — Patrick Doyle's Public Diagnosis
- Mass Marketing CaseAldi UK — Broad Targeting and the Discipline of Penetration Growth
- Sequential Pivot CaseNetflix's Strategic Pivots — DVD to Streaming to Originals