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F12

Foundation module

Marketing Strategy — Integration

10 lectures
SYNTHESIS

F12 · The productive tension

Deliberate commitmentandemergent learning.

Primary sources

Rumelt · Martin · Mintzberg

Lectures

10 lectures

0 of 10 · 0%
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  1. F12-01What Marketing Strategy Actually Is~16 minFreeTake the quiz →
  2. F12-02The Diagnosis — Understanding the Business Problem~20 min2 SPTake the quiz →
  3. F12-03The Strategic Plan vs the Annual Plan~18 min2 SPTake the quiz →
  4. F12-04Objectives, KPIs, and the Alignment Problem~18 min2 SPTake the quiz →
  5. F12-05The STP Core — Segmentation, Targeting, Positioning in Practice~19 min2 SPTake the quiz →
  6. F12-06Budget, Allocation, and the 60/40 Rule~20 min2 SPTake the quiz →
  7. F12-07The Tactical Bridge — Translating Strategy to the Mix~22 min2 SPTake the quiz →
  8. F12-08Execution Quality — Why Most Strategies Fail in the Doing~23 min2 SPTake the quiz →
  9. F12-09Measurement, Feedback Loops, and Adaptive Strategy~20 min2 SPTake the quiz →
  10. F12-10Integration: the marketing strategist~9 min2 SPTake the quiz →

Concepts

Active recall beats rereading: retrieve the definition from memory first, then flip the card.

Practise the concepts · 51 →

Case studies

5 case studies

Integrative cases where the module's concepts meet a single brand or situation.

  1. Strategic Turnaround CaseLEGO's Strategic Turnaround — Knudstorp's Diagnosis-First ResetRead the case →
  2. Brand Repositioning CaseBurberry's Digital Luxury Strategy — Ahrendts and Bailey Rebuild a HeritageRead the case →
  3. Public Diagnosis CaseDomino's Pizza Turnaround — Patrick Doyle's Public DiagnosisRead the case →
  4. Mass Marketing CaseAldi UK — Broad Targeting and the Discipline of Penetration GrowthRead the case →
  5. Sequential Pivot CaseNetflix's Strategic Pivots — DVD to Streaming to OriginalsRead the case →
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