← Back to moduleF3-01·12 questionsQuiz: What Market Research Actually Is← Previous lecture: What Market Research Actually IsQuestion 1 of 12foundationalF3-Q001According to Malhotra (2019), what is market research?aThe process of monitoring competitor activity and tracking industry trendsbThe systematic process of gathering, analysing, and interpreting information about a market, a product or service, and past, present, and potential customerscThe analysis of existing behavioural data such as website visits and purchase historiesdThe informal collection of customer opinions through social media and conversationSubmit answer