F3
Foundation module
Market Research & Data
10 lecturesF3 · The productive tension
Sutherland/Romaniuk (logic of irrational + mental availability)andEarls (social copying).
Sutherland · Romaniuk · Earls · Malhotra
Lectures
10 lectures
0 of 10 · 0%
- F3-01What Market Research Actually Is~22 minFreeTake the quiz →
- F3-02Qualitative Research — Understanding the Why~20 min2 SPTake the quiz →
- F3-03Quantitative Research — Measuring the What~20 min2 SPTake the quiz →
- F3-04Survey Design and the Art of Asking Questions~21 min2 SPTake the quiz →
- F3-05Statistical Thinking for Marketers~22 min2 SPTake the quiz →
- F3-06Segmentation Research~20 min2 SPTake the quiz →
- F3-07Market Sizing and Demand Estimation~21 min2 SPTake the quiz →
- F3-08From Data to Insight~23 min2 SPTake the quiz →
- F3-09Data Literacy and the Modern Marketing Stack~22 min2 SPTake the quiz →
- F3-10Integration: the researcher~31 min2 SPTake the quiz →
Concepts
Active recall beats rereading: retrieve the definition from memory first, then flip the card.
Case studies
5 case studies
Integrative cases where the module's concepts meet a single brand or situation.
- Research Failure CaseNew Coke — The Most Famous Research Failure in Marketing HistoryRead the case →
- Insight-Driven Strategy CaseDove Real Beauty — When Insight Transforms a CategoryRead the case →
- Qualitative Research CaseFebreze — P&G's Ethnographic BreakthroughRead the case →
- Comparative Analysis CaseNetflix vs Quibi — Data Wisdom vs Data HubrisRead the case →
- Measurement Critique CaseThe NPS Controversy — When a Metric Becomes a ReligionRead the case →