F3
Market Research & Data
Data AND intuition (but know which one when)
Lectures
- 01What Market Research Actually IsFree
- 02Qualitative Research — Understanding the WhyPro
- 03Quantitative Research — Measuring the WhatPro
- 04Survey Design and the Art of Asking QuestionsPro
- 05Statistical Thinking for MarketersPro
- 06Segmentation ResearchPro
- 07Market Sizing and Demand EstimationPro
- 08From Data to InsightPro
- 09Data Literacy and the Modern Marketing StackPro
- 10Integration: the researcherPro
Quizzes
A short quiz per lecture to test your grasp of the material.
- F3-01What Market Research Actually IsTake the quiz →
- F3-02Qualitative Research — Understanding the WhyTake the quiz →
- F3-03Quantitative Research — Measuring the WhatTake the quiz →
- F3-04Survey Design and the Art of Asking QuestionsTake the quiz →
- F3-05Statistical Thinking for MarketersTake the quiz →
- F3-06Segmentation ResearchTake the quiz →
- F3-07Market Sizing and Demand EstimationTake the quiz →
- F3-08From Data to InsightTake the quiz →
- F3-09Data Literacy and the Modern Marketing StackTake the quiz →
- F3-10Integration: the researcherTake the quiz →
Case studies
Integrative cases where the module's concepts meet a single brand or situation.
- Research Failure CaseNew Coke — The Most Famous Research Failure in Marketing History
- Insight-Driven Strategy CaseDove Real Beauty — When Insight Transforms a Category
- Qualitative Research CaseFebreze — P&G's Ethnographic Breakthrough
- Comparative Analysis CaseNetflix vs Quibi — Data Wisdom vs Data Hubris
- Measurement Critique CaseThe NPS Controversy — When a Metric Becomes a Religion