← Back to moduleF3-06·12 questionsQuiz: Segmentation Research← Previous lecture: Segmentation ResearchQuestion 1 of 12foundationalF3-Q061According to Malhotra (2019), what is the definition of market segmentation?aThe process of targeting the most profitable customersbThe process of dividing a heterogeneous market into relatively homogeneous sub-groupscThe process of identifying a brand's most loyal customer basedThe process of positioning a brand against its competitorsSubmit answer