The School of Real Marketing
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F6

The Marketing Mix — As Strategic Levers

Every P has a strategic AND tactical dimension

Primary sources:Kotler · Sharp

Lectures

  1. 01What the Marketing Mix Actually IsFree
  2. 02Product — The Centre of GravityPro
  3. 03Price — The Only P That Generates RevenuePro
  4. 04Price Psychology — When Numbers Are Not NumbersPro
  5. 05Place: Physical Availability and the Unfinished RevolutionPro
  6. 06Promotion: Communications Within the MixPro
  7. 07The Extended Mix: People, Process, and Physical EvidencePro
  8. 08Mix Integration: How the Ps Work TogetherPro
  9. 09Common Marketing Mix MistakesPro
  10. 10Integration: the mix managerPro

Quizzes

A short quiz per lecture to test your grasp of the material.

Case studies

Integrative cases where the module's concepts meet a single brand or situation.