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F6

Foundation module

The Marketing Mix — As Strategic Levers

10 lectures
SYNTHESIS

F6 · The productive tension

Price as primary profit lever (Simon)andmix as cultural-era construct (Holt).

Primary sources

Simon · Kotler · Sharp · Holt

Lectures

10 lectures

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  1. F6-01What the Marketing Mix Actually Is~23 minFreeTake the quiz →
  2. F6-02Product — The Centre of Gravity~21 min2 SPTake the quiz →
  3. F6-03Price — The Only P That Generates Revenue~24 min2 SPTake the quiz →
  4. F6-04Price Psychology — When Numbers Are Not Numbers~22 min2 SPTake the quiz →
  5. F6-05Place: Physical Availability and the Unfinished Revolution~19 min2 SPTake the quiz →
  6. F6-06Promotion: Communications Within the Mix~18 min2 SPTake the quiz →
  7. F6-07The Extended Mix: People, Process, and Physical Evidence~19 min2 SPTake the quiz →
  8. F6-08Mix Integration: How the Ps Work Together~17 min2 SPTake the quiz →
  9. F6-09Common Marketing Mix Mistakes~17 min2 SPTake the quiz →
  10. F6-10Integration: the mix manager~26 min2 SPTake the quiz →

Concepts

Active recall beats rereading: retrieve the definition from memory first, then flip the card.

Practise the concepts · 58 →

Case studies

5 case studies

Integrative cases where the module's concepts meet a single brand or situation.

  1. Mix Coherence CaseRed Bull — The 4P Coherence MasterclassRead the case →
  2. 7Ps Integration CaseIKEA — When the Mix Is the ProductRead the case →
  3. Pricing Strategy CaseApple — Pricing as PositioningRead the case →
  4. Mix Discipline CaseRyanair — Mix Discipline as Competitive WeaponRead the case →
  5. Mix Failure and Rebuild CaseAbercrombie & Fitch — The Mix Incoherence CaseRead the case →
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