EST. MMXXVIMarketing as a discipline, evidence as its base.8 August 2026 · NL · EN
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F6

Foundation module

The Marketing Mix — As Strategic Levers

10 lectures

8× FRAMEWORK · 2× HEURISTIC — what do these labels mean?

SYNTHESIS

F6 · The productive tension

Price as primary profit lever (Simon)andmix as cultural-era construct (Holt).

Primary sources

Simon · Kotler · Sharp · Holt

Lectures

10 lectures

0 of 10 · 0%
  1. F6-01What the Marketing Mix Actually IsFreeTake the quiz →
  2. F6-02Product — The Centre of Gravity2 SPTake the quiz →
  3. F6-03Price — The Only P That Generates Revenue2 SPTake the quiz →
  4. F6-04Price Psychology — When Numbers Are Not Numbers2 SPTake the quiz →
  5. F6-05Place: Physical Availability and the Unfinished Revolution2 SPTake the quiz →
  6. F6-06Promotion: Communications Within the Mix2 SPTake the quiz →
  7. F6-07The Extended Mix: People, Process, and Physical Evidence2 SPTake the quiz →
  8. F6-08Mix Integration: How the Ps Work Together2 SPTake the quiz →
  9. F6-09Common Marketing Mix Mistakes2 SPTake the quiz →
  10. F6-10Integration: the mix manager2 SPTake the quiz →

Quizzes

10 quizzes

A short quiz per lecture to test your grasp of the material.

  1. F6-01What the Marketing Mix Actually IsTake the quiz →
  2. F6-02Product — The Centre of GravityTake the quiz →
  3. F6-03Price — The Only P That Generates RevenueTake the quiz →
  4. F6-04Price Psychology — When Numbers Are Not NumbersTake the quiz →
  5. F6-05Place: Physical Availability and the Unfinished RevolutionTake the quiz →
  6. F6-06Promotion: Communications Within the MixTake the quiz →
  7. F6-07The Extended Mix: People, Process, and Physical EvidenceTake the quiz →
  8. F6-08Mix Integration: How the Ps Work TogetherTake the quiz →
  9. F6-09Common Marketing Mix MistakesTake the quiz →
  10. F6-10Integration: the mix managerTake the quiz →

Concepts

Active recall beats rereading: retrieve the definition from memory first, then flip the card.

Practise the concepts · 58 →

Case studies

5 case studies

Integrative cases where the module's concepts meet a single brand or situation.

  1. Mix Coherence CaseRed Bull — The 4P Coherence MasterclassRead the case →
  2. 7Ps Integration CaseIKEA — When the Mix Is the ProductRead the case →
  3. Pricing Strategy CaseApple — Pricing as PositioningRead the case →
  4. Mix Discipline CaseRyanair — Mix Discipline as Competitive WeaponRead the case →
  5. Mix Failure and Rebuild CaseAbercrombie & Fitch — The Mix Incoherence CaseRead the case →
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