The School of Real Marketing
Back to module
F8-05·12 questions

Quiz: Programmatic and the Attention Economy

Previous lecture: Programmatic and the Attention Economy

Question 1 of 12foundational

F8-Q049

Who delivered the 2017 IAB leadership speech announcing that Procter & Gamble had cut more than $200 million from its digital advertising budget without seeing a reduction in growth rate?