F8
Foundation module
Digital Marketing — Contextualised
10 lecturesF8 · The productive tension
Nelson-Field/Sharp (fundamentals still apply)andYakob (strategies stolen and remixed).
Nelson-Field · Sharp · Yakob
Lectures
10 lectures
0 of 10 · 0%
- F8-01What Digital Marketing Actually Is~17 minFreeTake the quiz →
- F8-02The Fundamentals Still Apply~16 min2 SPTake the quiz →
- F8-03Search — Intent vs Demand Generation~17 min2 SPTake the quiz →
- F8-04Social Media — Reach, Attention, and the Engagement Myth~17 min2 SPTake the quiz →
- F8-05Programmatic and the Attention Economy~18 min2 SPTake the quiz →
- F8-06Digital Attribution — The Great Measurement Lie~19 min2 SPTake the quiz →
- F8-07Content Marketing and the Noise Problem~19 min2 SPTake the quiz →
- F8-08Personalisation and the Privacy Endgame~21 min2 SPTake the quiz →
- F8-09Digital in the Mix — Integrating, Not Isolating~22 min2 SPTake the quiz →
- F8-10Integration: the digital marketer~30 min2 SPTake the quiz →
Concepts
Active recall beats rereading: retrieve the definition from memory first, then flip the card.
Case studies
5 case studies
Integrative cases where the module's concepts meet a single brand or situation.
- Programmatic Reckoning CaseProcter & Gamble — The Digital Ad Fraud ReckoningRead the case →
- Narrative Deconstruction CaseDollar Shave Club — The Brand Behind the Digital Disruption NarrativeRead the case →
- Integration CasePatagonia — When Content Marketing Actually WorksRead the case →
- DTC Cautionary CaseAllbirds — The DTC Collapse and the Brand Building LessonRead the case →
- Integration CaseMonzo — The Digital-Native Brand That Did Brand BuildingRead the case →