The School of Real Marketing
← All modules

F8

Digital Marketing — Contextualised

Digital AND traditional as complementary

Primary sources:Nelson-Field · Sharp

Lectures

  1. 01What Digital Marketing Actually IsFree
  2. 02The Fundamentals Still ApplyPro
  3. 03Search — Intent vs Demand GenerationPro
  4. 04Social Media — Reach, Attention, and the Engagement MythPro
  5. 05Programmatic and the Attention EconomyPro
  6. 06Digital Attribution — The Great Measurement LiePro
  7. 07Content Marketing and the Noise ProblemPro
  8. 08Personalisation and the Privacy EndgamePro
  9. 09Digital in the Mix — Integrating, Not IsolatingPro
  10. 10Integration: the digital marketerPro

Quizzes

A short quiz per lecture to test your grasp of the material.

Case studies

Integrative cases where the module's concepts meet a single brand or situation.